Social media marketing

Job Title: *Social Media Manager*

Job Location: *Saltlake Sec V, Kolkata, West Bengal*

Job Type: *Full-time*

*Job Responsibilities:*

*1. Strategy Development & Execution*

Develop and implement a comprehensive social media strategy aligned with business goals.

Identify target audiences and define engagement tactics for each platform.

Stay updated with the latest trends and social media algorithm changes to optimize content reach.

*2. Organic Growth & Community Engagement*

Manage and maintain social media accounts on platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.

Create, schedule, and publish engaging content (text, images, videos, and stories).

Develop and implement content calendars and posting schedules.

Monitor and respond to comments, messages, and mentions to enhance brand reputation.

Build an online community by engaging with followers and industry influencers.

Organically increase brand reach, followers, and engagement through creative campaigns.

*3. Content Creation & Curation*

Coordinate with graphic designers and video editors to create visually appealing and engaging content.

Plan and execute creative campaigns, challenges, and storytelling formats.

Use tools like Canva, Photoshop, and CapCut to create graphics and short videos.

*4. Performance Analysis & Reporting*

Track and measure KPIs (engagement, reach, follower growth, conversions, ROI, etc.) using tools like Meta Business Suite, Google Analytics, and Hootsuite.

Generate weekly and monthly performance reports and suggest improvements.

Analyze competitors' social media strategies to refine our approach.

*5. Influencer & Partnership Management*

Identify and collaborate with influencers, bloggers, and industry experts for promotions.

Manage influencer partnerships and brand collaborations.

*6. Collaboration & Team Coordination*

Work closely with the content, design, and marketing teams to align social media efforts with business goals.

Brainstorm and execute social media campaigns for new product launches, events, or promotions.

*Skills Required:*

✅ Strong understanding of social media platforms and their best practices.

✅ Knowledge of organic and paid marketing strategies.

✅ Experience in content creation, copywriting, and graphic design.

✅ Proficiency in Meta Business Suite, Google Ads, and Analytics tools.

✅ Ability to analyze data, identify trends, and optimize performance.

✅ Strong communication and creativity skills.

✅ Familiarity with social media automation tools like Hootsuite, Buffer, or Later.

*Growth & Learning Opportunities:*

Opportunity to experiment with new-age digital marketing strategies.

Exposure to various industries through iWebGenics Pvt Ltd and other multi domain ventures.

Access to online courses and industry events for skill development.